Time and Temperature Service for every Budget
Time and temperature services are common in large cities but many small communities don't have them because of the high cost of the equipment. Even worse, some companies will only lease their time and temperature equipment at a rather pricey monthly lease payment. By utilizing the latest technology and an innovative design, the Telephone Announcement System has nearly all the features of competitive products, but at a fraction of the cost! And its not leased, you own the equipment.
Features
The TAS-1 is a complete, self contained, time and temperature system. It does not require a computer or any other equipment to operate. All you have to do is record your messages and connect a telephone line. In fact, it comes with everything you need to set up the system and make it fully operational. With your Telephone Announcement System you also receive:
- a weatherproof temperature sensor with 100 feet of shielded cable
- a microphone to record commercial messages
- a pair of headphones to review recorded messages
- a backup battery for the real time clock
- a power supply and comprehensive instruction book
Different applications require different message so the TAS-1 is flexible. The opening greeting can be a single 30 second long message, or two rotating message of 15 seconds each, or three rotating message of 10 seconds each. The closing message can be up to 15 seconds in all cases.
Some of the many features of the Telephone Announcement System are:
- Digitally stored messages, no moving parts!
- Variable outgoing message format
- Independent message delivery systems for each telephone lineno busy signals!
- System expandable up to 62 telephone lines maximum
- Clock synchronized to AC power for increased accuracy
- Battery backup in case of AC power failure
- Fahrenheit or Celsius temperature delivery
- Automatic compensation for Daylight Savings Time (where appropriate)
- Inactive/defective telephone line indicator
- Incoming call counter
- Compact basic unit--1.5 x 7 x 6.5
How many telephone Lines?
A time and temperature service needs enough telephone lines so most people can get through on their first or second try during times of peak activity. These times are usually in the morning when people are waking up and getting ready for the day, and during periods of unusually hot or cold weather. The number of telephone lines needed also depends on how well the service is promoted. If few people know about it, one line is plenty. More lines will be necessary if the service is promoted on the radio, on billboards, and/or in print. As a general rule, you will probably need about one line per 10,000-20,000 population. Try calling into your system from time to time. When you start having a hard time getting through, you need more lines.
The "Radio Connection"
Anyone can purchase the TAS-1 and start a time and temperature service but a local radio station is in a prime position to make this service a real success. A time and temperature must be promoted so that people in the community know that it exists when they need it. There is no business better suited to accomplish this than a radio station. The possibilities for promotion and cross-promotion are fantastic. The only limit is your creativity.
Sales Strategies
The best advertiser for a time and temperature service is a local business with high prestige and a clientele with broad demographics such as a local bank. Banks usually have money for advertising and a time/temperature service is an ideal medium to promote the business to people of every age and lifestyle. Advertising on a time/temperature service can also fill in the demographic areas not covered by the radio stations target audience.
Since the Telephone Announcement System can deliver up to three rotating commercial messages, it is entirely feasible to sell the service on a non-exclusive basis to three different advertisers. Often, however, a more prestigious client will be reluctant to share the limelight with another advertiser and will want to negotiate an exclusive arrangement. The prospective client may also consider that if they don't want the advertising package, a competing business might.
Demonstration